This year’s six Official Selections at BrandStorytelling: A Sanctioned Event of Sundance Film Festival reflect that evolution ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

Storytelling helps e-commerce brands connect emotionally with customers by communicating values, purpose, and real-world use cases beyond product features.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

Imagine Entertainment has teamed with dairy and food giant Land O’Lakes in an effort to modernize the portrayals of rural ...

It goes without saying that 2022 has been a landmark, if not historical turning point for WWE. The highlight was of course Triple H replacing Vince McMahon as the head of creative. But a much bigger ...

Storytelling opportunities can be a boon for nonprofit organizations to engage donors by explaining their impact. At the same time, attempting to tell eye-catching stories has previously led ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...