Buoyed by its local brands value proposition that resonated well with customers, Ahold Delhaize reported a strong increase in Q3 sales and earnings. "Empowering customer choice by providing great ...

News out of Netflix this past week is an instructive reflection on brand value proposition. Earlier this year, there was an uproar among Netflix subscribers when the company announced it would no ...

Wide-moat McDonald's posted strong second-quarter results, with revenue of $5.7 billion and adjusted earnings per share of $2.55 healthily outpacing our forecasts of $5.4 billion and $2.16, ...

As one who has been developing and coaching various industry leaders for years, I find it perplexing that most of these leaders, as capable as they are, have a hard time expressing their value ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...