Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing techniques ...

If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

Everyone likes to watch videos on the web. According to official statistics from YouTube, they have " over a billion users — almost one-third of all people on the Internet — and every day people watch ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

In my last article, I gave you a solid content marketing strategy that you can steal. Now I’m keeping my promise to share how entire businesses have been built with content marketing. First, I’d like ...

From Fritz Lang’s 1927 sci-fi epic Metropolis, to more recent incarnations in films like The Terminator and The Matrix, science fiction has always been fascinated by artificial intelligence (AI). But ...

Opinions expressed by Entrepreneur contributors are their own. Since Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to ...

It's marketing heaven for 6 seconds at a time as we look at the brands that are using Twitter's 3-month-old video app most inventively. Jennifer Van Grove covered the social beat for CNET. She loves ...

When it comes to nonprofit social media marketing, the idea is the same as social media marketing for any type of business. The challenge, however, is that we tend to think that everything is ...