Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

This article was originally published on Apparelist. Money left on the table doesn’t pay bills. Every day, print shops across the country calculate their costs, add a markup, and hand over quotes that ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Pricing is a key factor in reaching customers. The cost is among the first indicators for buyers to know whether it is worth their time and investment to purchase what you are selling. Selling and ...

In my last two pieces, we navigated the intricate landscape of the 2024 law firm rate setting and broached the powerful bond between law firms and clients when discussing rates and value. Today, let’s ...

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their ...

Value-based drug pricing offers an important way to bring down the high cost of drugs in the United States. In this approach, a drug’s price is tied to demonstrated effectiveness and benefit on ...