Primark has conducted nearly 400 free “Love it for Longer” clothing repair workshops in its European stores since introducing the program in 2022 as part of the Primark Cares sustainability strategy.

The year 2020 changed the way we live, work, and play. And while many global economies and industries are still in recovery, it could be said that fashion — and sustainable fashion — is not only ...

Inspired by UK NGO Waste and Resources Action Programme (WRAP), Primark says its durability guidelines are designed to set the bar for how retailers can extend the life of their clothing and ...