How first-party data drives better outcomes in AI-powered advertising

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Vereigen Media Highlights the Role of First-Party Data in Shaping Smarter B2B Go-To-Market Strategies

To help B2B teams adapt, Vereigen Media has made first-party data the foundation of the modern GTM strategy. This approach helps growth teams connect with the right accounts, understand real buyer ...
Powersports Business

Owning your customer data (before someone else does)

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good ...

PureCars to Showcase How Advanced AI and First-Party Data Drive Dealership Growth at NADA 2026

Built for automotive retail, the PureCars platform integrates a robust Customer Data Platform (CDP) with production-ready AI. At NADA 2026, PureCars will highlight new advanced AI capabilities that ...
MediaPost

First-Party Data: Your Property, Your Rules

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
Hosted on MSN

American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK – Building the First-Party Data Engine for the AI Economy

American Rebel – America’s Next Great Success Story – Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...
kpvi

QR Codes: A powerful CTA for first-party data

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...