How first-party data drives better outcomes in AI-powered advertising

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Vereigen Media Highlights the Role of First-Party Data in Shaping Smarter B2B Go-To-Market Strategies

To help B2B teams adapt, Vereigen Media has made first-party data the foundation of the modern GTM strategy. This approach helps growth teams connect with the right accounts, understand real buyer ...
AdExchanger

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...
Powersports Business

Owning your customer data (before someone else does)

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good ...

PureCars to Showcase How Advanced AI and First-Party Data Drive Dealership Growth at NADA 2026

Built for automotive retail, the PureCars platform integrates a robust Customer Data Platform (CDP) with production-ready AI. At NADA 2026, PureCars will highlight new advanced AI capabilities that ...
Hosted on MSN

American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK – Building the First-Party Data Engine for the AI Economy

American Rebel – America’s Next Great Success Story – Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...
kpvi

QR Codes: A powerful CTA for first-party data

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...