YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer’s attention span - four ad-filmmakers tell us. A consumer is likely to be using their phone for ...

Amazon's streaming platform, Twitch, is now testing vertical videos, signaling a switch for its content creators and audience. The experience is currently at an early alpha testing stage, with only a ...

According to Oscar Wilde, imitation is the sincerest form of flattery. If that's true, then TikTok must be the most flattered app out there. Everyone wants to be it or beat it or both — and Facebook ...

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape ...