The brand drew widespread criticism this week after a viral post highlighted some of the brand's bold marketing choices.

Add Yahoo as a preferred source to see more of our stories on Google. Some parents are raising issues against babycare brand FridaBaby, saying the product is being sexualized. Countless people have ...

The company defended its humorous marketing approach after a viral X post accused it of sexualizing infant care items.

In February 2026, a rumor spread widely that Frida Baby, a company that makes products for babies and postpartum care, used ...

Add Yahoo as a preferred source to see more of our stories on Google. Baby care brand FridaBaby has responded to mounting criticism this week regarding social media content and product packaging that ...

Add Yahoo as a preferred source to see more of our stories on Google. … Snopes could not confirm that two of the alleged posts were real. Neither Google searches nor a search of the company's ...