Fujifilm has revitalized its pro-level camera lineup with some exciting announcements. The star of the show was an updated version of the company’s flagship medium format camera, the GFX100 II.

Poole’s passion for elephants is lifelong, and for this project, he needed gear as fearless as his vision. The documentary, ...

A minor update sees the X-T30 III get a new processor – but keep the same low price ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller, lighter and has ...

Fujifilm has launched a mirrorless digital camera, the Fujifilm GFX100 II. The company has launched compact mirrorless cameras in the past, like the X-S20. However, Fujifilm states that this new ...

You can save $800 on the Fujifilm GFX50S II this Black Friday weekend, as we move into Cyber Monday. Head on over to Adorama to secure this great saving on this mirrorless camera, normally close to $4 ...

When you're looking at the best mirrorless cameras on the market, you really need to split things into two segments. Often, we'll make a case for cameras which offer the best value for money, fusing ...