When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

Mixpanel, an analytics startup that helps websites and apps track key stats in real-time, has launched a new feature that will help data-hungry site owners do even deeper dives: retroactive funnel ...

A quiz funnel software is the platform that lets you design a multi-step quiz, adapt questions based on answers, calculate an ...

Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers, as explored in a new eMarketer report, ...

Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, executive director of digital ...

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good ...