The MarketWatch News Department was not involved in the creation of this content. Uncover the strategies Trinity Health used to achieve significant cost savings through legacy application ...

Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, according to Gartner's 2024 CMO Spend Survey released Monday. Paid media spend grew to ...

Research firm Gartner has published a new case study, “Building Generative Relationships (McGraw Hill and Tricon),” that explores the partnership between educational publisher McGraw Hill and custom ...

Organizations in 2026 are facing culture dissonance as companies expect more from employees without offering more in return, according to a recent workplace trend report from business and technology ...

Real-World Experience: Tackle a case based on actual Gartner consulting scenarios — the kind global companies face every day. Develop Key Skills: Hone your critical thinking, teamwork, problem-solving ...

What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according ...