Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Designing an app or website may seem subjective, but the underlying principles are objective and aim to provide users with practical solutions. To achieve this, it’s essential to understand how the ...

I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach someone to write, I just drew her name using lines dots and told her to draw ...

Optical illusions might be fun to look at in your spare time, but they should never appear in a facility where information must be crystal clear. A misinterpretation of a label or sign could cost a ...

Think of the UX design process as solving a puzzle. Just like a puzzle, if we don’t place the right pieces in the right spots, the big picture might not come together as it should. Similarly, when we ...