Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative success. Despite the allure of becoming a marketing manager, ...

Indeed defines cause marketing as a “type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits.” In this way, cause marketing is different from ...

What does it really mean to be a responsible marketer, and why is it important? When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. In only a quarter of a century, marketing has changed almost beyond ...

Good marketing can have a huge impact on how nonprofit organizations achieve their fundraising goals and engage their communities. Though their financial objectives are different, nonprofits can learn ...

Tourism marketing is never easy, especially when we consider that many people view much of the leisure travel and tourism industry as a non-tangible or nonessential product. Furthermore, tourism is ...