Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some ...

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. GA4 introduces AI-generated insights for faster decision-making. New ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...