If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. Google’s documentation says advertisers can only add 5,000 ...

Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...

Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across multiple campaigns. Marketers can create ...