MediaPost

Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager

The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
Search Engine Land

Google adds ad inventory curation, programmatic tools for agencies

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it ...
adexchanger

Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
exchangewire.com

Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows

News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows Google has unveiled new curation capabilities across ...
Seeking Alpha

Spotify unveils tools for AI ads, partnerships with Google, Magnite for programmatic ads

Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...