We talked with Jake Harris ’19, a principal at the impact investing firm DBL Partners, about the challenges of measuring the ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

Minneapolis — What’s the right metric to measure a news organization’s success? A panel of news leaders, most representing small, local outlets, proposed answers to this question in a breakout session ...

As a leader of a nonprofit, advancing your mission depends on delivering meaningful impact with every program you implement. But how do you measure whether a program is truly effective, and what ...

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned ...