When lead generation relies on only one or two channels, timing and context frequently work against engagement.

Douglasville, GA / Syndication Cloud / January 23, 2026 / Advantis Digital Marketing Sales teams everywhere face mounting pressure to generate more qualified leads without expanding budgets or ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...

Business-to-business (B2B) lead generation seems to be a mystery to many marketers, and even an internet search doesn’t deliver much help. There are two reasons for this: One, people are searching for ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...