An illusion is when we see and perceive an object that doesn't match the sensory input that reaches our eyes. In the case of the image below, the sensory input is four Pac Man–like black figures. But ...

Perceptual video coding is an advanced compression strategy that exploits the characteristics of the human visual system to reduce data rates while preserving perceived video quality. By incorporating ...

For the first time, neuroscientists have established a link between shifts in our visual perception and the cadence of our steps while walking. The research, published in Nature Communications, shows ...

A study of mice starts to unravel how the brain gets tricked by this kind of optical illusion, and it gives clues about how visual perception works. When you purchase through links on our site, we may ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

An illusion is when we see and perceive an object that doesn't match the sensory input that reaches our eyes. In the case of the image below, the sensory input is four Pac Man–like black figures. But ...

For the first time, research shows that a certain kind of visual illusion, neon color spreading, works on mice. The study is also the first to combine the use of two investigative techniques called ...

A series of recent brain-imaging studies has begun to explain a central mystery of the psychedelic experience: why people on psilocybin report that memories seem to blend with what they are actually ...

I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...