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KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

When you’re an industry leader in a highly technical field, it’s easy to fall into the trap of assuming you know what’s best. But in reality, businesses that attempt to dictate to their customers ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

In the world of marketing, nurturing has emerged as a critical imperative, transcending traditional sales strategies to build deep, enduring relationships with customers. This approach is not merely ...

Establishing clear expectations from the outset and consistently delivering superior products and services fosters trust and reliability. Prioritize providing value to clients instead of focusing ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

In this article, we'll discuss how games can increase their customer lifetime value, attract more engaged players, have a higher share of voice on social media, and create more loyal creators with ...