We love to test out the latest eye shadow trends, but not every tutorial will result in the same final look on every eye shape. Eye shadow for hooded eyes, for example, can come with some unique ...

Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...

As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...

You can never go wrong with a warm-toned eyeshadow like this one. Boasting a mix of high-pigment mattes and shimmers, this palette has everything you need to create an eye look with just one product.

As a beauty editor at Women’s Health, I’m constantly testing new skincare and makeup products. Sometimes, it's isn't pretty: I once tested an eyelash serum that made my left eye irritated, red, and a ...

Photograph by Erik Madigan Heck. Styled by Felicia Garcia-Rivera. There’s been much discussion lately about blue eye makeup having a resurgence. But for the record—and as any savvy makeup artist will ...