Get my 12 favorite biz ideas for 2024, with full launch plans included. Discussing some white whale opportunities ...

Q: I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? — Brad, Gainesville, Fla. Businesses can learn a lot about ...

You’ve spent months refining your product, tweaking landing pages, and staring at your analytics dashboard, hoping traffic will magically turn into revenue. Maybe you’ve got a few free users or polite ...

Here’s how to use social media, email newsletters and public relations to build a community of loyal customers and achieve success for the long haul. Building a loyal customer community can ...

In today’s hyper-connected world, passive customer engagement is no longer enough — businesses must proactively deliver timely, relevant value within customers’ existing digital journeys to truly ...

In business, one thing that you can always have more of is customers. As long as you do have enough customers, you should find that you are going to be able to grow your business quite easily and ...

Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond transactional ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. B2B marketing presents unique challenges from marketing to ...