Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that dictate how it should make sounds or light up.

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could trigger the Imperial March to play.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...