When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

"You want to write about what people are reading." Following up on my recent recap of an Office Hours conversation with Rich Meneghello, in this piece I’d like to look at how Rich and his team at ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

When leaders say they want to be a data-driven organization, a key objective is empowering business people to use data, predictive models, generative AI capabilities, and data visualizations to ...

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Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...