You might say it’s just a pigment of your imagination ...

Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in ...

The human eye can see millions of colors — but no eyes have ever before beheld “olo.” Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of researchers ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

From the first time I saw Blade Runner and heard Rutger Hauer’s Roy Batty describe “C-beams glittering in the dark near the Tannhäuser Gate,” I’ve wondered what it would be like to see beyond the ...

They say that eyes are the windows to the soul. Often, a person's eye color is the first thing we notice about them when we meet them. And undoubtedly, every eye color shines with its own beauty.

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...