Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Samsung has unveiled a new product design identity for its products. “Samsung Design Identity 5.0 (DI 5.0): Essential∙Innovative∙Harmonious” will define the future of the Korean firm’s product design.

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Is the era of major rebrandings over? With big brands and niche companies all opting for subtle updates, it's time to wonder: Are major brand overhauls a thing of the past? These scientists studied ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It can be a stressful and ...

What’s Your Brand Identity? Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for ...

Norgram is a Copenhagen-based studio that works on brand and digital design for clients like Nike and IKEA. One of its projects this year was a new identity for Reown, a platform that helps developers ...