The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...

No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...

“Authenticity” would win the award for most-overused word in the influencer marketing world these days. Which means it would also elicit the most eye rolls. Nevertheless, authenticity remains the key ...

Social Media Welcome: Chief Operating Officer Agnes Kozera and Chief Executive David Kierzkowski at FameBit’s headquarters in Santa Monica. In the Internet age, “influence” is an increasingly ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...