Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

It's an unexpected place to spot a recession indicator — from videos reviewing the latest in skin care to picturesque posts of summer vacations — but the impact of turbulent financial markets and ...

Influencers are not new, but their popularity has exploded since the advent of social media. They have become an easy place to go for health advice and recommendations, but that’s not necessarily good ...

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony the Tiger, the Jolly Green Giant and the Geico Gecko. Given ...

Consumers are starting to fight back against influencer marketing with a bold new trend. If you’ve ever scrolled through TikTok, you may have encountered those captivating videos of a random ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. As LinkedIn continues to grow as a platform for thought ...

Think you got those goodies for free? Think again! Cash, collabs, gifted goodies - here’s what the Inland Revenue Board says ...