Influencers are not new, but their popularity has exploded since the advent of social media. They have become an easy place to go for health advice and recommendations, but that’s not necessarily good ...

Once considered niche entertainers, gaming influencers have become central figures in many brands’ marketing strategies. The global games market generated $177.9 billion in 2024, making gaming a ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony the Tiger, the Jolly Green Giant and the Geico Gecko. Given ...

It's an unexpected place to spot a recession indicator — from videos reviewing the latest in skin care to picturesque posts of summer vacations — but the impact of turbulent financial markets and ...