Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users of the Echo devices don’t need to opt in to upgrade their regular Alexa ...

We may receive a commission on purchases made from links. After introducing Alexa Plus (Alexa+) last February, Amazon is now ready to make the AI assistant available on the web to Early Access users.

Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...