It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Insurers have a history of taking a one-size-fits-all approach to marketing. This tack has generally served the market’s needs — after all, insurance is a general requirement for a wide consumer base, ...

Despite this concern among the general public, many insurance marketing companies have observed a steady increase in purchasing whole-life policies, but what has changed? Specific tax policies ...

OLDWICK, N.J.--(BUSINESS WIRE)--Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: ...

Pet insurers today operate in an environment shaped by privacy regulations, declining third-party data access and increasingly cost-sensitive consumers. As traditional methods of identifying and ...

Mike Hitcho of Hitcho Insurance Agency talks about what's legal and what isn't when it comes to Medicare Insurance marketing. Healthcare costs are skyrocketing and now is the time to make sure you're ...