As agents act on behalf of brands, marketing leaders must help design the passports that define acceptable behavior.

Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know During a recent conversation, tech-industry CMO and ...

Intention is the engine that drives motivated employees, and leaders must remain aware of the intentions they carry into the office with their thoughts, actions and responses. Your mission statement ...