Amazon is expanding Alexa's new AI powers outward, as both Prime and other Amazon users may now access Alexa+ on the web for all sorts of prompts.

Amazon is no longer content with Alexa as a polite voice in the corner of the living room. It is rebuilding the assistant as a generative AI system that remembers what people tell it, follows them ...

Amazon is automatically upgrading Prime members to Alexa+, a next-generation AI assistant offering human-like conversation and proactive personal assistance.

It’s able to play your favourite Spotify playlist and turn on the heating in your home, just by asking it, but Amazon has grander hopes for its voice-powered virtual assistant Alexa, hoping that it ...

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...

Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since ...

Pakistan, Jan. 25 -- Amazon is improving its virtual assistant Alexa by giving it memory capabilities to recall user preferences and personal details, making interactions more natural and similar to ...

Alexa+ signage during an unveiling event in New York, US, on Wednesday, Feb. 26, 2025. Amazon has rebooted Alexa with artificial intelligence, marking the biggest overhaul of the voice-activated ...

Amazon's Alexa team is hard at work on an updated "AI brain" for the voice-activated smart assistant, according to a new report. But thanks to technical hiccups, a rapidly shifting AI market, and a ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...