Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

(IANS) Consumer preferences and habits change very fast, usually driven by digital platforms and emerging technologies. Brands that fail to keep up with the shifts may become obsolete. Consumer ...