The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Do you ever stare at your LEGOs forlornly, at a loss as to what to create from them? Oh stressed one, be done with your woes, for an app can help with that. According to a press release sent via PR ...

All the Latest Game Footage and Images from The LEGO Ninjago Movie App The LEGO Ninjago Movie App is a fun, creative role-playing game for 9-12-year-young ninja-in-training. Players are assigned ...

If there is one thing we should take from DC Entertainment and LEGO’s continual relationship, it’s that the partnership truly wants to cultivate a new audience for comic books. Another example of that ...

If there are children in your house it's a safe bet that there are LEGO blocks and bricks scattered everywhere. As hard as you try to keep things picked up and in toy boxes, those small plastic pieces ...