I’ve been convinced Lego Smart Play is actually incredible, and all it took was some classic space jazz.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans.

The next batch of LEGO Star Wars SMART Play sets revisit some classic builds, but they're all missing something important.

Today, Lego has revealed five new Star Wars sets as part of its upcoming Smart Play lineup, including the Millennium Falcon, Mos Eisley Cantina and more.

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

LEGO has announced another five Star Wars sets infused with Smart Brick capabilities, doubling down on its freshly-announced ...

A MAJOR Lego attraction less than two hours from the UK is getting a new experience this month. Lego House in Billund, ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

BILLUND, Denmark — The LEGO Group and Netflix announced Wednesday a new collaboration bringing the universe of "KPop Demon Hunters" to life in LEGO form, marking the first time the highly popular ...