The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to purchase from the 1st March from www.LEGO.com, LEGO Stores and select ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Kids who are used to playing interactive Lego Star Wars in the virtual world will now be able to have some of the same kind of adventures in the real world, thanks to a new Lego Star Wars Smart Play ...