LEGO is launching SMART Play in 2026, a new system that makes LEGO builds react with lights, sounds and motion—no screens required. At its core is a sensor-filled SMART Brick that works with SMART ...

These are the most interactive bricks in the universe.

LEGO is bringing video games to life with their LEGO Nintendo Entertainment System. The buildable game console will include a buildable game cartridge, 1980s tube television, and a controller. The set ...

LEGO has announced a new Smart Play system, which the famed toy company is calling its biggest innovation ever. Revealed at CES 2026, the Smart Play system consists of a new version of the iconic 2×4 ...

Yup, adults still play with LEGO, and this latest kit is precisely why. LEGO announced Tuesday (Jul.14) that it will be continuing its partnership with Nintendo. Following the release of its Super ...

Nintendo and LEGO teamed up earlier this year for an innovative take on Super Mario. They created a real-life version of the game made up of blocks. Now they’re leveling up their partnership and ...

LEGO has officially announced the LEGO Nintendo Entertainment System (NES), a replica of the 1985 classic console that also includes a buildable 1980's retro TV that features an 8-bit Mario on a ...