The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra dimension to building and play with bricks, tags, and minifigures that ...

The Smart Brick has arrived from LEGO, the latest piece of brick-tech that will bring future sets to life. Similar to their Super Mario Bros. LEGO Mario minifigure, the Smart Brick will register Smart ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

Lego is going bigger than ever with its latest entry in the Star Wars Ultimate Collector Series. The company unveiled the Lego Star Wars Death Star set, a staggering 9,023-piece build that now stands ...