The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

When a small square “Smart Brick” is combined with LEGO blocks assembled in the shape of a car, it emits a “vroom” sound as ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...