Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Can lab-grown diamonds earn the same status as natural ...

BriteCo reports lab-grown diamonds now cost 73% less than natural ones, capturing over 45% of US engagement ring sales, ...

Save money on lab-grown diamonds. Check out these styles from high-quality, budget-friendly brands like With Clarity, ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...

"Lab-created diamonds are real diamonds created in a highly controlled laboratory environment. They are physically, optically and chemically identical to earth-mined diamonds, without the ...

The world’s two most powerful diamond companies are making quiet but decisive moves to counter what some insiders are calling an existential threat to the industry — the growing popularity of ...

When it comes to choosing the perfect gemstone for an engagement ring, many couples are exploring alternatives to traditional diamonds. Enter moissanite, a dazzling gemstone that offers exceptional ...

Does anything really last forever? SAMUEL ORD details the multifaceted challenges facing the diamond business.