A retail store requires comprehensive marketing planning, from determining the products being sold to how the in-store advertising materials will be displayed. Part of that planning is developing ...

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

As described in my earlier article on What It Takes To Accelerate Through A Stategic Inflection Point, if there is a change in your situation or your ambitions, you need to jump-shift your strategy, ...

Growth and change can take business leaders by surprise. As opportunities to grow a business emerge, it's easy and tempting to begin acting quickly before fully considering how your business can and ...

Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. Every leader has an opinion on how their organization should ...