Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to ...

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to ...

Media buying involves a lot of manual work on a day-to-day basis. And whenever repetitive low-value processes are present, machine learning tends to bring the most value. Making programmatic changes ...

What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before ...

Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research Pay-per-click is one of the key skills that needs to be ...