LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...
Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...
Ready to dive headfirst into pure imagination? LEGO has just unveiled one of its most whimsical creations ever: a “Willy Wonka & the Chocolate Factory” set, a gorgeous 2,025-piece homage to Gene ...