With the likes of Amex and JPMorganChase upgrading card perks, BofA is expanding no-fee access to more customers and products and adding incentives.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

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Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly 40 million active ...

Grocery store loyalty cards promise discounts and special offers, but some are actually designed to make consumers spend more, not less. Instead of helping you save, they use tactics and pricing ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

United expands MileagePlus perks, boosts credit card path to status.

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s co-branded bank cards while reducing some rewards for budget flyers.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...