Apple's App Store has been around for 17 years, and there's a rich history and a wealth of apps to discover. Here's what you need to know, and how to get started with it. While the iPhone first hit ...

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...

With no fanfare, Apple has launched a new App Store website that brings together the individual platform stores for iOS, iPadOS, macOS, visionOS, watchOS, and tvOS. It’s a well-designed, responsive ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company ...