We’re always excited to see how L’Oréal will merge tech and beauty at CES, impressing us in the past with innovations like Perso, which created custom lipstick shades and last year’s ColorSonic device ...

Is brow lamination worth the hype? Two top beauty experts explain everything you need to know about the 'brushed-up' brow ...

If you’re obsessed with brows like us, you know the pain of filling in your arches daily with every product imaginable from pencils to pomade. With that said, you've probably dabbled in or at least ...

The new Brow Magic device from L'Oreal can print eyebrows on anyone's face with an accompanying iPhone app. Developed by L'Oreal in partnership with the tech company Prinker, it helps people create a ...

The treatment creates a natural look. Svetikd/Getty Images It’s pretty amazing how much brow definition can change the look of your face. We’ve seen the microblading craze over the last few years, but ...

At CES 2023, L’Oréal announced the first-of-a-kind brow make-up device, the Brow Magic. Brow Magic is an Artificial Intelligence-supported applicator that supports microblading-like eyebrow anytime ...

Beauty tech has taken off over the past few years, with AI now able to help choose which lipstick best suits your complexion, and hairdryers featuring intelligent temperature controls. Now, L'Oréal ...

Britta is the former Deputy Editor of Pocket-lint and has covered the consumer technology industry since 2012. Her specialties include smartphones, smart home, speakers, and wearables. L'Oréal ...