They have been rumored to be coming to Disneyland for years — and on Oct. 19, the coveted MagicBand+ finally arrived at the park. Disneyland fans have been waiting a long time for this interactive ...

Earlier this year, Disney rolled out its new MagicBands, multicolored wristbands poised to make a huge return on investment through big data, target marketing, and increased guest spending. Just in ...

Customizable and convenient, MagicBands aren't a necessary accessory but can enhance the experience for some guests. Many or all of the products on this page are from partners who compensate us when ...

A trip to Walt Disney World has never been cheap but as time goes on certainly everything gets more expensive. Ticket and hotel prices go up, that’s to be expected but in recent years we’ve also begun ...

MagicBands adorn the arms of millions of Walt Disney World visitors, giving them quick access to FastPasses, hotel rooms and credit-card accounts. At the Walt Disney Co.’s other theme parks, guests ...

Walt Disney CEO Bob Iger sent a scathing letter to Rep. Ed Markey (D-Mass.) on Tuesday after the lawmaker questioned Disney’s plans to roll out a new technology used to track guests at its theme parks ...

Disney’s “MagicBands” are more than the latest theme-park fashion statement. The colorful wristbands are at the heart of the company’s billion-dollar MyMagic+ technology system, which allows visitors ...

All that Walt Disney World has to offer, conveniently located on your wrist. Say hello to the MagicBand, which Disney describes as “an all-in-one device that effortlessly connects you to all the ...

Disney wants to make its theme parks more interactive, and it’s hoping digital wristbands will do the trick. Over the next few months, Disney World will be introducing a new program called MyMagic+ ...