No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this ...

Letting an agency have the reins on your AdWords campaigns can give your company an edge over competitors. Here are five reasons why hiring the right PPC agency.can be beneficial for you. Having ...

We recently wrote about how PPC managers are making keywor d research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has finally launched a native iOS app for AdWords, letting online ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...